Chapter 11: Social presence theory

The social presence theory, with relation to communication, states the computer-mediated communication (CMC) deprives users of the sense that another actual person is involved in the interaction. The communication is found to be less involved, and impersonal. I find this very interesting. I believe that the CMC is dependent of the strength of the personal bond between the computers, and the origination of the bond. If the bond was formed through CMC, I can see this theory making sense, as you have little in-person communication. However, if you simply are sending a text message to a loved one, and you are familiar with their communicative styles, than I believe that communication is not affected by the social presence theory. You will see this person later, and know that your CMC does, and will have an impact upon yourself and the communicator.