Friday, October 31, 2008
week 10, post 3
The question of who sets the agenda in the agenda-settng theory is extremely pertinent. It is been determined that the work by the interest aggregation. The interest aggregations are clusters of people who demand center stage for their one, overriding concern, also considered to be pressure groups. The question that most of do not even consider when viewing or listening from information dispersed by mass media is why this? What one person or group of people decided that this information needed to be known by the general public. What about the information which is not shared by the general public, and why did that one person decide that the information not shared is less important or would sell less copies of the information. We must look at the motivations associated with mass media and the information which is relayed to the general public.
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1 comment:
Your synopsis of the high points of Chapter 28 was great in bringing it all home.
Of particular interest to me was the Media Malady effect, where negative economic headlines and stories that depress consumer sentiment and leading economic indicators. This idea is especially relevant in our current economic downturn; I wonder if the media hadn't been so dramatic in its coverage of market events if Americans would have reacted in such a knee-jerk manner, sending consumer spending and confidence down the tubes.
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